Search Engine Optimization
Prospective clients only consider a few lawyers. Make sure you are one of them.
Why Search Matters
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It Is Effective
SEO was rated as the most effective channel for marketing and gaining clients by 79% of legal professionals
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It Is Essential
85% of potential clients will use Google as a primary source for research when looking for a lawyer
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It Is Lucrative
More than 28% of all search clicks are on the first result. More than 55% are on the top three results.
“The three-year ROI on SEO is a whopping 526% for the average law firm.”
-FirstPageSage
“Law firms that focus on SEO see 44% more growth in lead conversions”
-BrandMuscle Survey
What is SEO?
Search engine optimization (SEO) is the process of improving a website's visibility and ranking in search engine results pages (SERPs). It is a critical strategy for law firms because it can help them attract more potential clients who are searching for legal services online.
There are several factors that search engines consider when ranking websites, including the website's content, structure, and backlinks.
Content: The content on a law firm's website should be high-quality, informative/educational, and relevant to the firm's practice areas. It should also be unique (>50% is custom to this website) and keyword-rich, but not to the point of being spammy.
Structure: The structure of a law firm's website should be easy to navigate and understand. It should also be mobile-friendly, as more and more people are using their smartphones and tablets to search for legal services.
Backlinks: Backlinks are links from other websites to a law firm's website. They are a sign to search engines that the law firm's website is credible and authoritative.
SEO can be a complex and time-consuming process, but it is essential for law firms that want to attract more clients online. By following the tips above, law firms can improve their SEO and increase their visibility in search engine results pages
Our Focus
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Targeted Keywords
We have laser-like focus on identifying and tracking achievable goals. Only 17% of agencies provide analytics. We are one of them.
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On-Site Optimization
Expert content creation is the central pillar of SEO, and law firms have unique needs. Our content is written by legal professionals, not SEO generalists.
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Link Building
Links pointing back to a site show Google it is important. We will distribute your content in ways that create those links towards you.
